Enabling environmentally-aware food choices

We are understanding the health, environmental, social and economic effects of meat and dairy production and consumption so we can promote healthy and sustainable options to our customers.

One way to help people make more sustainable food choices is through environmental impact labelling: eco labelling.

Our EAT TEN range has been calculated by our fellow researchers at the University of Oxford LEAP Project to show the environmental impact of our food.

Our eco labels are colour-coded like a traffic light to show you the environmental impact of your meal. Foods with a label value of ‘A’ indicate a low environmental impact.

The global average consumption of meat and dairy is rising, driven by increasing incomes and population growth. The growing demand for meat matters as its consumption has significant effects on people’s health and livestock production can have major environmental impacts.

Meat can be an important source of some nutrients, but there is also evidence that high meat consumption may increase the risk for some types of chronic disease. Livestock production is also a major source of greenhouse gases and other pollutants, increases water scarcity in some regions and can exacerbate soil erosion. However, livestock provides largescale employment and the trade in livestock and related food products is a core component of the economy of many countries.